Adidas

Adidas Football

Adidas Football has launched the “360°” football program which takes ambitious young footballers from the Berlin streets on a path of personal growth. The program seeks to strengthen their core values and to help them reach their highest potential. Responsibility, determination, passion and focus are attributes every player needs. Five young mentors who hail from similar backgrounds act as their role models. The 20 talents will be coached and mentored in athleticism, technique and tactics but also learn about nutrition, health and sport psychology. The boot camp is being monitored by DFB Coaches and experts and takes place at THE BASE Berlin.

Hooked by UFA documents the program, following mentors and talents on their journey. The resulting social video series comprises of approx. 15 episodes, exclusively on Facebook and a series of photos by the famous instagram photographer André Josselin. Hooked by UFA also realised the Out of Home Campaign around key locations in Berlin.

Here is an article from urbanpitch.com

Kunde

"Ich förder deinen Willen, damit du Stolz auf dich sein kannst!" (Kagan, 360° Mentor)Check den Trailer des 360° adidas Football Program in Berlin!5 Mentoren, 20 Talente, 1 Journey! Stay tuned for more!

Gepostet von The BASE Berlin am Montag, 25. September 2017

"Ich bin so auf gewachsen, wie sie aufgewachsen sind. Man hört lieber jemand zu, der es gelebt hat, anstatt jemand der es gelernt hat." Nader ist einer der 5 Mentoren und bereit, sein Wissen aus den Straßen Berlins an die 20 Talente weiterzugeben. Begleite sie im 360° Program auf ihrer einzigartigen Journey! #HereToCreate #TheBaseBerlin

Gepostet von The BASE Berlin am Donnerstag, 28. September 2017

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Hooked by UFA BERLIN
Mehringdamm 55
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+49 (0)30 720 141 711

Hooked by UFA KÖLN
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+49 (0)221 995 519 41