Bebe YouTube Channel

The key target group of Johnson & Johnson’s beauty brand bebe has almost completely migrated from TV to YouTube. That is why the bebe YouTube Brand Channel was conceived.

Girls just want to have fun! On the „bebe“ YouTube Channel, famous German YouTubers discuss „girl stuff“. In various shows and formats they interact weekly with their community and offer useful advice on skin care, make up and much more. Over 120k subscribers and close to 30m views make the bebe brand channel most successful Johnson & Johnson owned channel worldwide. Its year-long commission has been renewed twice.

The channel was conceived by digital agency “elbdudler” and is produced by UFA LAB.



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