Janina and Food

Janina and Food is the first German Food-Personality brand on Facebook!

Janina and Food went live on Facebook in March 2016. Each week, famous German actress Janina Uhse presents new recipes in optimized-for-Facebook videos, reaching over 250k fans and tens of millions of views.

Before „Janina and Food“ Janina Uhse was most known for her leading role in UFA’s long-running television soap opera „Gute Zeiten, Schlechte Zeiten“. UFA LAB launched „Janina and Food“ – the first personality driven Food-Channel on Facebook. „Janina and Food“ focusses on food trends, healthy and creative recipes that are selected by Janina and her editorial team. Only six months after its launch, Janina won the „Place to B Influencer Award“ of BILD (Axel Springer) in the category Food. Most recently, German burger chain Peter Pane has started to offer the „Janina and Food Burger“.

With over 250k fans and tens of millions of video views, Janina and Food is developing from a food channel to a food brand with a distribution cosmos, licensing deals and own products. Next steps include an Instagram channel, a web destination and possibly a print cooperation with Gruner + Jahr.



Want to dig deeper?
We can help you to stay up-to-date in an ever-evolving industry. Subscribe to our TrendMonitor

Want to know more?
Get in touch:

Hooked by UFA BERLIN
Mehringdamm 55
10961 Berlin
+49 (0)30 720 141 711

Hooked by UFA KÖLN
Siegburger Str. 215
50679 Köln
+49 (0)221 995 519 41