Janina and Food
Janina and Food is the first German Food-Personality brand on Facebook!
Janina and Food went live on Facebook in March 2016. Each week, famous German actress Janina Uhse presents new recipes in optimized-for-Facebook videos, reaching over 250k fans and tens of millions of views.
Before „Janina and Food“ Janina Uhse was most known for her leading role in UFA’s long-running television soap opera „Gute Zeiten, Schlechte Zeiten“. UFA LAB launched „Janina and Food“ – the first personality driven Food-Channel on Facebook. „Janina and Food“ focusses on food trends, healthy and creative recipes that are selected by Janina and her editorial team. Only six months after its launch, Janina won the „Place to B Influencer Award“ of BILD (Axel Springer) in the category Food. Most recently, German burger chain Peter Pane has started to offer the „Janina and Food Burger“.
With over 250k fans and tens of millions of video views, Janina and Food is developing from a food channel to a food brand with a distribution cosmos, licensing deals and own products. Next steps include an Instagram channel, a web destination and possibly a print cooperation with Gruner + Jahr.