Smart Virtual 360°
Test Drive

Branded VR Project, 2016

Immersive experiences such as VR and AR offer a whole new dimension of brand engagement. Key to such a brand experiences is a holistic distribution model. The stationary POS-experience “smart virtual test drive” invites the user to sit down in the passenger seat of the smart fortwo convertible and experience an eventful drive in summer-time Miami. The user discovers a unique world with sign spinners, dancers, a brass band and many, many details, specifically arranged for this experience.

> Goal: An experience of a Miami summer ride for potential smart customers

> Client: smart (Daimler) & KMB

> 2 minute 360°-video, online and POS

> Multi-sensory-experience setup includes wind machine, scent- und heat-illusion

The Experience was produced by UFA LAB to accompany the launch of the smart fortwo Cabrio and presented as an out-of-home action in smart stores, at trade fairs and online: http://www.smart.com/360degreescabrio

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