Smart Virtual 360°
Branded VR Project, 2016
Immersive experiences such as VR and AR offer a whole new dimension of brand engagement. Key to such a brand experiences is a holistic distribution model. The stationary POS-experience “smart virtual test drive” invites the user to sit down in the passenger seat of the smart fortwo convertible and experience an eventful drive in summer-time Miami. The user discovers a unique world with sign spinners, dancers, a brass band and many, many details, specifically arranged for this experience.
> Goal: An experience of a Miami summer ride for potential smart customers
> Client: smart (Daimler) & KMB
> 2 minute 360°-video, online and POS
> Multi-sensory-experience setup includes wind machine, scent- und heat-illusion
The Experience was produced by UFA LAB to accompany the launch of the smart fortwo Cabrio and presented as an out-of-home action in smart stores, at trade fairs and online: http://www.smart.com/360degreescabrio